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Priory Press Packaging is based in Holywood, Co. Down, and has over 40 years’ experience in printing. They offer a tailored and personal approach to customers’ needs. They have a vast amount of experience in working with customers in the prepared food, health and beauty and other sectors. They have a wide ranging customer base that covers the length & breadth of Ireland & further afield into the UK mainland.
Priory Press Packaging approached Branding Bay in June 2013 to launch a new website.
The objectives for the website were that it should showcase the Company’s packaging products and encourage users to contact the company either via phone or online contact forms.
Online Marketing was another important objective, and the Client wanted a Blog which would integrate to their various Social Media Channels. The Client also wanted to ensure that the site was responsive across all mobile devices.
The Website was designed and built in WordPress, and the Client has access to the Content Management System. We also provided a series of user videos and provided a full training session on the use of the CMS.
The focus of the online project was on making sure the Calls to Action were clear on the site. The main Call to Action for users was to phone the Company or to complete an online enquiry form. To this end, we made sure that the Client’s telephone number was prominent in both the header and the footer of the site, and that there was an online enquiry form in the main body of all pages and also in the footer of the site.
We also ensured that the products were displayed in galleries which would be easily navigated by users. We also created a WordPress Blog which is easily managed by the Client, and which has the capability of using tags, categories, allowing user comments, and is optimised for Search Engines.
A mobile friendly design was also significant given the growing number of mobile searchers so our team made sure that the site looks great, and more importantly, works across multiple devices.
Crucial to the project was the Online Marketing of the site. Branding Bay have ensured that the site is fully optimised for Search Engines to ensure visitor targets are met.
The site was just launched at the end of June 2013, and feedback from the Client has been extremely positive. The Client is delighted with the new look and the site and believes that the site will bring in more business/ online enquiries.
We are currently working with the client on adjusting the Online Marketing campaigns, and initial reaction to the site has been very positive. Initial numbers from the Analytics for the first few weeks have been encouraging.
View the site at http://www.priorypresspackaging.co.uk/
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